AS RECOMMENDED BY:
FEDERAL COMMUNICATIONS COMMISSION (FCC)
The Federal Communications Commission (FCC) allows businesses to underwrite or fund programs on stations like WSGD LPFM, but it does not allow commercial advertising. WSGD LPFM also known as 95.7 FM depends on underwriting donations from businesses like yours and individuals to help cover operating costs, as well as equipment purchases and repairs.
Underwriting is highly similar to commercial advertising but differs in a few very important areas. The FCC forbids announcements that issue a CALL TO ACTION. This means that statements like; “stop in, shop here, call, call now, limited time only”, etc. are not allowed. Underwriter announcements also may not contain QUALITATIVE WORDS. Qualitative words such as; “largest selection, newest model, best in town, finest selection, and state of the art” are prohibited. Finally, announcements may not mention or give reference to PRICES. References such as; “free, sale, discount, clearance, reduced, going out of business sale, and liquidation”, etc. are also prohibited by the FCC.
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