On November 12, 1996 Sumarrase, Inc., the parent organization for our station, WSGD-LP Suga 95.7 FM, was registered in Miami Dade, Florida, to receive a Federal Communications Commission (FCC) license to operate a radio station. Four years later in 2000, while still waiting for the FCC to release their waitlist window, which would allow us to license our radio station, the commission established the new low power FM radio station format. In 2006, while continuing to wait for the FCC to open their window, SUGA 104.5 FM, which was our original station, relocated to Lehigh Acres in Southwest Florida. On June 17, 2013, the FCC announced that their application window would open from October 15, 2013, to October 29, 2013. This led to Sumarrase Inc. applying for a local low power FM radio station for Lehigh Acres, Florida. However, it was not until February 9, 2015,that Sumarrase Inc. got the approval to operate the low power FM station, WSGD-LP Suga 95.7 FM in Lehigh Acres, Southwest Florida. Two months later, on April 20, 2015, the station, which was designated as a nonprofit company, was established as Sumarrase, Inc., DBA SUGA 95.7 FM.
In the year 2018, WSGD-LP SUGA 95.7 FM developed an amazing new “Caribbean Urban Format” created to attract listeners of all races. It introduced the slogan “The Station For The Nation” at this time. The station is available on the FM dial at 95.7 in Lehigh Acres, Southwest Florida. It can also be found on our app at WSGD-LP Suga 95.7 FM, Tune In, Live 365,Google Plus, and on our website at suga957.com
WSGD-LP SUGA 95.7 FM, provides licensed, broadcast data system (BDS) reporting. It is a diverse cultural programming station in Lehigh Acres, Southwest Florida. Its format is an urban vibe of Caribbean, R&B, Hip Hop, Gospel on Sunday Mornings, and health information on Sunday afternoons.
What makes this station different? First, it plays the best mix of musical genres in Southwest Florida. Its format entertains a broad demo graphic cross section of the population in that area, with “Urban Caribbean” material formatted to please all! So it’s the only station where one can hear Bob Marley followed by Justin Bieber, Drake, Daddy Yankee, Bunji Garlin, and then back to Sean Paul! The community of Lehigh Acres in Southwest Florida provides a strong listener audience that also tunes in to our Gospel format on Sundays from 6 am to 10 am as well as to our health talk show from 2pm to 4 pm. We are formatted to give inspiration, pleasure, information, and more, through our unique programming.
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